Instagram for Therapists - 2 CEUs


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When and Where:

  • Date: Thursday, April 22, 2021
  • Time: 1:00 p.m. - 3:00p.m. EST
  • CEs Included: 2 Core CE Hours for Psychologists, 2 Related CE Hours for Counselors, Social Workers, and Marriage & Family Therapists - please see below for details
  • Location: Live Interactive Webinar (“Synchronous”) on Zoom
  • Investment: $40 before April 8 at 5pm EST, $50 after
  • Presented by: Arias Collins (see bio below)

Educational Objectives:

  • Demonstrate consistent branding and explain how it can save you time and help you stand out from the crowd.
  • Review and maintain the ethical guidelines around social media marketing.
  • Apply Arias' tried and true 'Profile Formula' for optimal conversion.
  • Identify high-performing hashtags to attract and find your target market.
  • Outline a useful content calendar, so you are never left wondering what to post.
  • Demonstrate Arias' high-powered caption writing formulas to keep your community engaged and excited for your content.
  • Discuss how to source and repurpose viral content to drive more engagement on your feed and learn the proper reposting etiquette.
  • Identify scheduling tools and software to make Instagram sustainable.
  • Demonstrate how to sell your services in Instagram Stories and Highlights without appearing too salesy.
  • Outline Arias' Outreach Strategy guaranteed to get more of your ideal client's eyes on your feed.
  • Explain how to grow your audience quickly using ads on Instagram.
  • Describe best practices on Instagram and outline an easy-to-implement client Social Media Privacy Policy to uphold ethical guidelines.
  • Utilize Arias' Instagram Strategy Playbook (step-by-step workbook) to keep you on track and reach your Instagram goals in WAY less time.

Workshop Description:

Have you thought about using Instagram to market your practice? Are you concerned or overwhelmed with how to do so ethically and effectively? Stop wasting time and optimize your Instagram strategy in this step-by-step Instagram for Therapists course!

During this impactful workshop, Arias will share how to optimize your Instagram account or start it off on the right foot. She will help you clarify your messaging and develop a growth strategy that is sustainable for your business.

Arias will share her caption writing formula to keep your community engaged and excited about your posts. She will show you exactly how she grew her therapist clients' Instagram accounts quickly, the elements of a viral post, and demonstrate effective and non-sleazy ways to reach your target audience.

You will leave this course with Canva templates, a list of hashtags, caption support, and an in-depth workbook to help you reach your Instagram goals. Arias has a passion for Instagram and a track record of getting results for therapists. She is gifted at teaching, and she makes this essential marketing strategy fun and as painless as possible, so you'll be motivated to remain consistent.

Facilitated by: Arias Collins

Arias has had the pleasure of growing her clients' accounts by the thousands on Instagram, building communities from scratch, & coaching her clients into developing their social media community themselves. She has seen the impact that Instagram and the right support can have on her clients' businesses. Arias was an elementary school teacher for ten years before discovering her knack for social media marketing. The beauty of her background in education is that she can describe complex concepts in a clear and easy-to-understand manner. She began her marketing career at a San Fransisco tech startup but discovered her love of working with therapists and started her own business to do just that. She is so excited to be helping therapists share their practices on social media in practical, ethical, and authentic ways! For more information about Arias, follow this link to her website: https://www.omsocialmedia.com/.

2 Core or Related CE Clock Hours:

  • Psychologists: The Knowledge Tree (TKT) is approved by the American Psychological Association (APA) to sponsor continuing education for psychologists. TKT maintains responsibility for this program and its content.
    • For Georgia Psychologists, all online webinars (both live and on-demand) count the same as live for 2021 (including ethics). The Board states it will go back to the pre-COVID rules in 2022. You may complete all 40 CEUs this year while you have options.
    • Licensed in another state? The Knowledge Tree is a Continuing Education Sponsor Approved (CESA) by APA, so all of our workshops should satisfy your CE requirements, but please check your state rules regarding live webinars vs. live workshops.
  • Counselors: This workshop will count as two hours of continuing education in a related field (psychology) since it is approved for Psychologists by APA.
    • Licensed in another state? Please see the highlighted section below.*
  • Social Workers: This workshop will count as two hours of continuing education in a related field (psychology) since it is approved for Psychologists by APA.
    • Licensed in another state? Please see the highlighted section below.*
  • Marriage & Family Therapists: This workshop will count as two hours of continuing education in a related field (psychology) since it is approved for Psychologists by APA.
    • Licensed in another state? Please see the highlighted section below.*
  • *Licensed in another state as a counselor, social worker, or marriage & family therapist? The Knowledge Tree generally has approval for other license types, but this one is only through The American Psychological Association (APA). However, because we have national approval through APA, this workshop should satisfy your "Related Hours" option (meaning a course Nationally Approved in the related field of Psychology), but please check your specific state rules & regulations.

To view our various workshop policies, including our multi-workshop discount & refund policy, please click here.


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For information about our Continuing Education Workshops, please contact our Continuing Education

Workshop Coordinator at:

404.913.2005

[email protected]