Online Marketing for Therapists: Website Content Writing - 2 CEUs


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When and Where:

  • Date: Thursday, April 29, 2021
  • Time: 1:00 p.m. - 3:00p.m. EST
  • CEs Included: 2 Core CE Hours for Psychologists, 2 Related CE Hours for Counselors, Social Workers, and Marriage & Family Therapists - please see below for details
  • Location: Live Interactive Webinar (“Synchronous”) on Zoom
  • Investment: $40 before April 15 at 5pm EST, $50 after
  • Presented by: Kelsi Collins (see bio below)

Educational Objectives:

  • Write engaging content that communicates what you do, who you serve, and why potential clients should book a consultation or appointment.
  • Identify the tone of voice, language, and SEO keywords you should use to attract your ideal client.
  • Create compelling content for your homepage, specialization pages, about page, FAQ page, and contact page using a fill-in-the-blank content template included in the course.
  • Write a three-step call-to-action that inspires clients to book a consultation or appointment.
  • Use a simple content formula to write content that gets to the core of your client’s biggest issues, concerns, and desires.
  • Optimize content for popular search engines like Google by incorporating keywords throughout your content.
  • Create a stand-out Psychology Today profile that showcases your expertise.
  • Write relevant and captivating blog posts that increase traffic to your website and position you as an expert in your field.

Workshop Description:

Your website content is often the first impression you make. To attract your ideal clients, your content should speak directly to your clients’ most pressing mental health issues and therapy goals. Your website should say what you do, who you are, and why they should work with you.

During this course, you will get a simple template to write clear content that will encourage clients to seek out your services. We will go page-by-page through a therapy practice website including the homepage, about page, FAQ page, contact page, and specialization pages. Once you understand how to write compelling content, you will learn how to optimize your content for search engines like Google and Bing using SEO keywords. Finally, you will learn how to simplify the webpage and blog writing process so that you can write content that you are proud of. You will leave the course with a greater understanding of content writing, best practices for SEO content, and how to reach your ideal clients through the words you write.

Facilitated by: Kelsi Collins

Kelsi Collins is a content marketing expert in the field of Health and Human Services. She has over ten years of experience helping organizations write client-attracting content and achieve high rankings on search engines. Before her current position as the communications lead for the College of Health and Human Services at the University of California, Long Beach, she managed the content marketing efforts for an addiction and mental health center. In the first two months of working at the center, she increased SEO by 20% using best practices. Kelsi Collins graduated with a Bachelor’s Degree in Media Studies from the University of California, Berkeley, where she took classes in psychology, sociology, communications, and business. As an advocate of mental health, her goal is to help therapists connect with the clients that need their services the most.

2 Core or Related CE Clock Hours:

  • Psychologists: The Knowledge Tree (TKT) is approved by the American Psychological Association (APA) to sponsor continuing education for psychologists. TKT maintains responsibility for this program and its content.
    • For Georgia Psychologists, all online webinars (both live and on-demand) count the same as live for 2021 (including ethics). The Board states it will go back to the pre-COVID rules in 2022. You may complete all 40 CEUs this year while you have options.
    • Licensed in another state? The Knowledge Tree is a Continuing Education Sponsor Approved (CESA) by APA, so all of our workshops should satisfy your CE requirements, but please check your state rules regarding live webinars vs. live workshops.
  • Counselors: This workshop will count as two hours of continuing education in a related field (psychology) since it is approved for Psychologists by APA.
    • Licensed in another state? Please see the highlighted section below.*
  • Social Workers: This workshop will count as two hours of continuing education in a related field (psychology) since it is approved for Psychologists by APA.
    • Licensed in another state? Please see the highlighted section below.*
  • Marriage & Family Therapists: This workshop will count as two hours of continuing education in a related field (psychology) since it is approved for Psychologists by APA.
    • Licensed in another state? Please see the highlighted section below.*
  • *Licensed in another state as a counselor, social worker, or marriage & family therapist? The Knowledge Tree generally has approval for other license types, but this one is only through The American Psychological Association (APA). However, because we have national approval through APA, this workshop should satisfy your "Related Hours" option (meaning a course Nationally Approved in the related field of Psychology), but please check your specific state rules & regulations.

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Blank Page Issues? We have received some reports about compatibility issues with our website while attempting to pay for a workshop resulting in blank pages. According to our website host, this is a known security issue with Internet Explorer (particularly when someone is about to use a credit card). Microsoft stopped supporting Internet Explorer in January 2016, and they updated it to Microsoft Edge. Our website is updated constantly to offer the highest level of security. If you experience issues while using Internet Explorer, we recommend updating your browser to Edge or using another browser (e.g., Google Chrome, Safari, or FireFox). This should fix the issue and be more secure for you in general. Or, you may always enroll another way here. We apologize for any inconvenience.

 


For information about our Continuing Education Workshops, please contact our Continuing Education

Workshop Coordinator at:

404.913.2005

[email protected]