On-Demand: Search Engine Optimization (SEO) for Therapists - 1 CEU

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• CE Hours Included: 1 Core or Related (please see below for details)
• Format: On-Demand Webinar (“Asynchronous”) ~ At your leisure to be viewed at your own pace. You may pause, rewind, and fast forward at any point during the videos. You are in complete control of how you view this workshop. It also comes with a PowerPoint handout and multiple handouts & forms. There is a quiz at the end to ensure viewing and required by all CE approval organizations.
• Investment: $24.50 (provides lifetime access!)
  • To pay with PayPal, ACH transfer, or CashApp, please email us at [email protected] or call us at 404-913-2005. Otherwise, click below on "Enroll Now!"
• Presented by: Kelsi Collins
• Target Audience: Psychologists, Counselors, Social Workers, Marriage & Family Therapists, Psychotherapists, Other Mental Health Professionals
• Instruction Level: Intermediate

Educational Objectives:

In this workshop, you will learn how to:

• Describe how Search Engine Optimization (SEO) works and the best practices to boost your website traffic.
• Explain the biggest SEO mistakes people make and easy fixes that can boost your traffic in as little as 30 days.
• Summarize how to research and choose the right keywords to describe your therapy specializations and practice.
• Identify lucrative keywords for your specializations that can help you rank on search engines like Google.
• Demonstrate how to write engaging content that clearly communicates what you do, who you serve, and why potential clients should book a consultation/appointment.
• Apply Kelsi’s formula for how to write compelling meta titles and descriptions that drive traffic to your site.
• Outline technical SEO best practices including URL structure, image files, and page formatting.
• Apply the strategies for effective link building by leveraging your social media for SEO and getting listed on mental health directories.
• Describe how to write relevant and topical blog posts using your list of keywords and key phrases (blogs are a great way to position yourself as an expert in your field).
• Utilize Kelsi’s checklist that summarizes everything you need to increase your SEO in as little as 30 days.

Workshop Description:

Now more than ever, people are searching for therapy services online. During COVID-19, a therapist practice website has never been more critical. To appear on search engines like Google, you need to optimize your site using Search Engine Optimization (SEO). By leveraging SEO techniques, you can attract new clients to your website, increase bookings, and grow your practice.

During this SEO course for therapists, marketing expert Kelsi Collins will provide step-by-step strategies to boost organic traffic to your website. You will learn how to identify keywords that relate to your expertise, how to use keywords seamlessly throughout your content, and how to write compelling meta descriptions and titles (the snippets people see on Google). She will also provide easy techniques to write search-friendly content that will attract future clients.

After you have a clear understanding of how to optimize your own site, Kelsi will show you how to use link building to boost your SEO. You will learn how to use social media, guest blogging, and directories to build website authority— a key to your long-term SEO success. To wrap up the course, Kelsi will review the SEO best practices and the steps you need to take to improve your SEO. You will leave the course with a greater understanding of SEO, a formula for writing optimized website content, and a roadmap to increase your SEO in as little as 30 days.

Course Outline:

• SEO basics
  • Why is SEO important?
  • What are the three types of SEO?
  • What are SEO keywords?
  • What are meta descriptions and titles?
• Step One - Identify keywords for your practice
  • How to conduct effective SEO research.
  • How to identify keywords based on your specializations.
• Step Two - How to optimize your website content
  • How to use keywords throughout your website content.
  • How to write blogs that boost your SEO and make you stand out as an expert in your field.
  • How to write compelling meta descriptions and titles that convert.
• Step Three - Conduct a technical SEO audit
  • How to optimize your URLs, images, and make sure your pages are formatted correctly.
• Step Four - Practice Link Building
  • How to leverage social media to increase your SEO.
  • How to get listed on mental health directories.
  • How to become a guest blogger on psychology and mental health websites.
• 30 Day Roadmap to Boost SEO
  • Step-by-step overview of how to get started with SEO.
  • A checklist of everything you need to do to boost your SEO traffic in as little as 30 days.
  • How to achieve long-term SEO success and grow SEO traffic over time.

Facilitated by: Kelsi Collins

Kelsi Collins is a content marketing expert in the field of Health and Human Services. She has over ten years of experience helping organizations write client-attracting content and achieve high rankings on search engines. Before her current position as the communications lead for the College of Health and Human Services at the University of California, Long Beach, she managed the content marketing efforts for an addiction and mental health center. In the first two months of working at the center, she increased SEO by 20% using best practices. Kelsi Collins graduated with a Bachelor’s Degree in Media Studies from the University of California, Berkeley, where she took classes in psychology, sociology, communications, and business. As an advocate of mental health, her goal is to help therapists connect with the clients that need their services the most.

What people are saying about this workshop:

• "Well organized and well-presented webinar." - TW
• "She was excellent: pleasant, upbeat, knowledgeable, clear, concise, and well organized." - JIM, Psychologist
• "Kelsi is definitely very knowledgeable in SEO and could clearly explain it so that my knowledge quickly increased." - JB, Psychologist
• "Wonderful presentation with lots of information." - MP, LPC
• "I've always scoffed at SEO, but I'm going to take it more seriously from now on." - AB

1 "Asynchronous" Core or Related CE Clock Hours Included - Details by License Type Below:

• PSYCHOLOGISTS: The Knowledge Tree (TKT) is approved by the American Psychological Association (APA) to sponsor continuing education for psychologists. TKT maintains responsibility for this program and its content. For more detailed information on the current CE ruling in Georgia, or if you are licensed in another state or country, please click here.
• COUNSELORS: The Knowledge Tree has been approved by the National Board for Certified Counselors (NBCC) as an Approved Continuing Education Provider (ACEP), ACEP No. 7153. Programs that do not qualify for NBCC credit are clearly identified. The Knowledge Tree is solely responsible for all aspects of the programs. For more detailed information regarding CE approvals, please click here.
• SOCIAL WORKERS: This workshop is approved for 1 Related CE hour for social workers. Please click here for more detailed information.
• MARRIAGE & FAMILY THERAPISTS: This workshop is approved for 1 Related CE hour for marriage and family therapists. Please click here for more detailed information.

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We are an approved vendor for the U.S. Department of Veterans Affairs (VA) for easy reimbursement of educational expenses for VA employees.