On-Demand: Online Marketing for Therapists: Website Content Writing - 2 CEUs


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  • CEs: 2 Core Education Clock Hours for Psychologists (through APA) and 2 "Related" Continuing Education Hours for Counselors (through LPCA of GA), Social Workers (through GSCSW) & Marriage and Family Therapists (through GAMFT)
  • Format: On-Demand Webinar (“Asynchronous”) ~ At your leisure to be viewed at your own pace. You may pause, rewind, and fast forward at any point during the videos. You are in complete control of how you view this workshop. It also comes with a PowerPoint handout and multiple handouts & forms. There is a quiz at the end to ensure viewing and required by all CE approval organizations.
  • Investment: $40
  • Presented by: Kelsi Collins

Educational Objectives:

  • Write engaging content that communicates what you do, who you serve, and why potential clients should book a consultation or appointment.
  • Identify the tone of voice, language, and SEO keywords you should use to attract your ideal client.
  • Create compelling content for your homepage, specialization pages, about page, FAQ page, and contact page using a fill-in-the-blank content template included in the course.
  • Write a three-step call-to-action that inspires clients to book a consultation or appointment.
  • Use a simple content formula to write content that gets to the core of your client’s biggest issues, concerns, and desires.
  • Optimize content for popular search engines like Google by incorporating keywords throughout your content.
  • Create a stand-out Psychology Today profile that showcases your expertise.
  • Write relevant and captivating blog posts that increase traffic to your website and position you as an expert in your field.

Workshop Description:

Your website content is often the first impression you make. To attract your ideal clients, your content should speak directly to your clients’ most pressing mental health issues and therapy goals. Your website should say what you do, who you are, and why they should work with you.

During this course, you will get a simple template to write clear content that will encourage clients to seek out your services. We will go page-by-page through a therapy practice website including the homepage, about page, FAQ page, contact page, and specialization pages. Once you understand how to write compelling content, you will learn how to optimize your content for search engines like Google and Bing using SEO keywords. Finally, you will learn how to simplify the webpage and blog writing process so that you can write content that you are proud of. You will leave the course with a greater understanding of content writing, best practices for SEO content, and how to reach your ideal clients through the words you write.

Facilitated by: Kelsi Collins

Kelsi Collins is a content marketing expert in the field of Health and Human Services. She has over ten years of experience helping organizations write client-attracting content and achieve high rankings on search engines. Before her current position as the communications lead for the College of Health and Human Services at the University of California, Long Beach, she managed the content marketing efforts for an addiction and mental health center. In the first two months of working at the center, she increased SEO by 20% using best practices. Kelsi Collins graduated with a Bachelor’s Degree in Media Studies from the University of California, Berkeley, where she took classes in psychology, sociology, communications, and business. As an advocate of mental health, her goal is to help therapists connect with the clients that need their services the most.

What People are Saying About this Workshop:

  • "Kelsi’s course gifted me with her expertise in content marketing, but kept it simple and digestible. Within a short period of time, she taught me how to plan, write, and optimize my content — I am amazed!" - LS
  • "Kelsi explains content-writing in a clear and engaging manner. Because this workshop has activities where we pause, write and actually incorporate the concepts in real time as we learn, I feel empowered to apply these concepts on my own." - FS
  • "Kelsi is exceptional. The organization of the presentation, the handouts, the Q&A, and the activities helped me recognize in real time that I'm capable of revamping my site. I was SO impressed!" - ES, LCSW
  • "Great workshop and presenter." - AML, LPC

2 Core or Related CE Clock Hour:

  • Psychologists: This workshop is approved for 2 Core CE hours. The Knowledge Tree (TKT) is approved by the American Psychological Association to sponsor continuing education for psychologists. TKT maintains responsibility for this program and its content.
    • For Georgia Psychologists, all online webinars (both live/synchronous and on-demand/asynchronous) count the same as live for 2021 (including ethics). Therefore, this workshop is approved for 2 Core CE hours. The Board states it will go back to the pre-COVID rules in 2022. You may want to consider completing all 40 CEs this year while you have multiple viewing options.
    • Licensed in another state as a Psychologist? The Knowledge Tree is a Continuing Education Sponsor Approved (CESA) by APA, so all our workshops should satisfy your CE requirements, but please check your state rules regarding on-demand ("asynchronous") webinars.
  • Counselors: This workshop will count as two hours of continuing education in a related field (psychology) since it is approved for Psychologists by APA.
    • Georgia Counselors: This workshop satisfies 2 "Related Hours" as an "on-demand/asynchronous" course. For more details about "Related" or "On-Demand" hours, please see the blue highlighted section below.
    • Licensed in another state? Please see the yellow highlighted section below.*
  • Social Workers: This workshop will count as two hours of continuing education in a related field (psychology) since it is approved for Psychologists by APA.
    • Georgia Social Workers: This workshop satisfies 2 "Related Hours" as an "on-demand/asynchronous" course. For more details about "Related" or "On-Demand" hours, please see the blue highlighted section below.
    • Licensed in another state? Please see the yellow highlighted section below.*
  • Marriage and Family Therapists: This workshop will count as two hours of continuing education in a related field (psychology) since it is approved for Psychologists by APA.
    • Georgia Marriage & Family Therapists: This workshop satisfies 2 "Related Hours" as an "on-demand/asynchronous" course. For more details about "Related" or "On-Demand" hours, please see the blue highlighted section below.
    • Licensed in another state? Please see the yellow highlighted section below.
  • *Licensed in another state as a Counselor, Social Worker, or Marriage & Family Therapist? Many states will accept CEs for Counselors, Social Workers, & MFTs if that workshop has approved status from another state. Additionally, we have National Approval for all of our courses through the American Psychological Association (APA), so this workshop should satisfy your “Related Hours” option (meaning a course Nationally Approved in the related field of Psychology), but please check your specific state rules and regulations.
  • The Georgia Board of Professional Counselors, Social Workers and Marriage & Family Therapists & Ethics: For all Masters Licensed Therapists in Georgia, On-Demand ("Asynchronous") Webinars are considered "Related" hours. Related hours are allowed to comprise up to 15 hours of the total 35 hours required per renewal period (10 hours of On-Demand are expressly permitted, and the extra 5 would be your optional Independent Study hours). Please see our Live Webinars for more synchronous options if needed. And for details regarding this new rule (Oct 2020) from the Secretary of State, click here.

To view our various workshop policies, including our multi-workshop discount & refund policy, please click here.


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For information about our Continuing Education Workshops, please contact our Continuing Education

Workshop Coordinator at:

404.913.2005

[email protected]